What is Commercial Printing?

20 Sep What is Commercial Printing?

Commercial Printing is a printing service provided for businesses. It can include prints of hundreds of thousands of copies for things such as Annual Reports to business cards and brochures. There are so many different services that can be used in the commercial printing sphere, including beautiful imagery for marketing campaigns. Businesses need commercial printing to stay ahead of the competition, keep customers informed, and drive sales. Without a high-quality printing company using state-of-the-art equipment to get your material out and into the world, you will not have such great success. Large companies spend thousands and thousands on commercial printing, and for a good reason, it simply looks good and exudes professionalism. That means if you utilize the services of a commercial printing company, you too can give the impression that you are a large corporation. This is great for brand awareness and helps with exposure. 

What makes a Commercial Printer

A commercial printer is a business that provides printing services for other businesses. They have all the appropriate high-spec equipment required for any high-quality commercial printing project, and just as importantly, they possess years of experience and valuable expertise. A commercial printer has a print shop with many machines to perform any type of print required. Be that offset printing, digital printing, large format, or LED UV printing. They will print the required file in the agreed format, and usually, this involves some kind of printing press. The method by which the print will be actioned affects how the commercial printer sets everything up for the print run. Each printing scenario requires specific preparation, and each takes a different length of time to achieve the desired results. 

Bayside Printing will consult with you on the types of commercial printing available to you and offer you the solution that best fits your needs. Here is a brief description of the types of commercial printing available:

Offset Printing

This method requires a lot of setting up and is great for large runs of over 2,000 copies. The benefit of this is that you can print on any flat surface as it uses a printing plate and presses down on the surface.  

Digital Printing

This is a method where an electronic file connects to the printing press to create the desired print. It is cost-effective for smaller printing runs and is a technique that comes with a lot of options. In addition, it offers a quick turnaround time ad the setup process is less convoluted than the offset printing counterpart, for example. 

Large Format

This is a type of printing that goes by the pseudonym wide format printing. It is an option that allows a business to have a print transferred on pretty much any size material they want. It is designed to draw attention and is a great solution when you are trying to make a big impression or have an event that needs marketing materials. 

LED UV

LED UV printing is an extremely high-quality print and is great if you want to impact your potential customer base positively. . It is a relatively eco-friendly option too. It uses a UV curing method, using light instead of a heating method, from a LED UV printer. It is a highly versatile form of printing and can offer you a quick turnaround time without affecting the quality.

What Marketing Materials are Best for Commercial Printing

The short answer to this question is simply pretty much anything, from books to posters. However, let’s take a look at the options in a little more detail.

Offset Printing

The Heidelberg offset press at Bayside Printing offers the best results in the business in terms of quality, reliability, and technology. It is superb for those longer runs, including magazines, books, newspapers, manuals, brochures, annual reports, HR enrollment, posters, direct mail, and even stationery. If you have any high-quality promotional material that requires printing, you can do that too. That includes many different items like branded coasters or mouse mats and any sort of product advertiser too. If you require a print for a hotel over door hanger, offers printing has you covered, you can also think about printing off plastic menus and tent cards as well as many other things to boot. Offset printing is a great choice if you are concerned with price, color, and quality. 

Digital Printing

Digital printing is a great method for small runs and for printing commercial materials such as labels, leaflets, flyers, brochures, some sorts of banners, letters, newsletters, menus, and other prints that require a little bit of customization for your business. If your business needs to print something like fine art, digital printing could be the solution you are looking for. You can even use digital printing to directly lay ink on to T-Shirts. Digital printing princesses may only be suitable for smaller runs, but they still offer you that much-needed WOW factor.

Large Format

This is a type of printing is designed to be seen from a distance and is designed to offer a great graphic solution. So things that will be printed in this format are external vinyl banners, any type of large signage, floor graphics, wallpaper, posters, exhibition graphics, event graphics, pop-up displays, and billboards, and that’s just for starters. Any large piece of marketing material you can see has probably been printed in this fashion.

LED UV

Due to the intense high quality of this type of printing service, it would be perfect to use when your business wants to issue out high quality, glossy magazines, prospectuses, handbooks, catalogs, newsletters, posters, leaflets, brochures, and so much more.

If your business has any commercial printing requirements, then Bayside Printing can help you achieve the best quality results. As you can see, a huge range of items can be printed by one of the various methods. For large commercial printing runs, Offset printing is probably your best option. However, we are happy to consult with you and find a solution that fits your needs.